This award honours original, innovative, and quality advertising projects. This could include but is not limited to:

Integrated Campaigns
Multi-channel campaigns that seamlessly blend various media and platforms to deliver a unified message.

Print Advertising
Creative and impactful print executions in magazines, newspapers, posters, or any physical format.

Outdoor & Ambient
Advertising that creatively utilises public spaces, billboards, transit, and unexpected locations to capture attention.

Digital & Social
Campaigns designed for online and social media platforms, including interactive experiences, viral content, and platform-native storytelling.

Film & Video
Branded content, TV commercials, online videos, and cinematic storytelling crafted for advertising impact.

Experiential & Activation
Advertising that engages audiences through real-world experiences, brand activations, and immersive storytelling.

Radio & Audio
Audio advertising that demonstrates exceptional creativity in sound, scriptwriting, and production.

AI & Data-Driven Advertising
Work that uses artificial intelligence, machine learning, or data-driven insights to create targeted and personalised campaigns.

Guerrilla & Unconventional Advertising
Bold, disruptive, and unexpected advertising that breaks through the noise in innovative ways.

Brand Storytelling
Narrative-driven advertising that builds emotional connections and deepens brand identity.

Branded Content & Entertainment
Advertising that integrates seamlessly into entertainment formats, including podcasts, branded films, and series.

Social Impact & Purpose-Driven Advertising
Campaigns that inspire change, raise awareness, and promote meaningful causes.

All forms of advertising are welcome in this category.

You.

If you produce creative work, whether alone or as part of a team, this is for you. If you commission creative work and want to celebrate it, this is for you.

Freelancers, students, studios, small agencies, huge agencies, collectives, creative organisations, ambitious businesses, unofficial groups, weirdos, creatives, designers, strategists, animators, motion designers, digital makers, architects, coders, illustrators, artists, project managers, photographers, tattooists, creative thinkers and chancers.

1. View the categories and select the ones you’d like to submit your project to.
2. Enter your project(s) by the 8th August 2025.
3. After creating an account, you can save, edit, and submit entries until the deadline.
4. Projects will meet the jury on the 11th August 2025.
5. Find out via email if your work will be recognised with an International Creative Award on the 12th September 2025.
6. Order your trophy and claim your award.
7. Celebrate your achievement at the Awards Ceremony during International Assembly in Scotland this November 2025 (optional).
8. Selected projects will be showcased during International Assembly, across social media and INTL channels.

All winners will receive an International Creative Award, a bespoke handcrafted trophy, a digital certificate, and an exclusive digital awards pack.

Winners are invited to attend the Awards Ceremony in Scotland this November 2025 to collect their trophy and celebrate their achievement. Selected projects will be showcased at the International Assembly festival and featured across social media and INTL channels.

Freddy Taylor, Creative Director at Wieden & Kennedy

Abdo Mohamed, Art Director at Leo Burnett

Atiya Zaidi, CEO and Chief Creative Officer at BBDO Pakistan

To be announced

To be announced

1. Title of Project
2. Short Summary of Project (50 words max)
3. Longer Description of Project (300 words max)
4. Upload (max 10) images/videos/files etc which showcases your project. This could be photographs, digital images, drawings, moving image etc. A range of file formats, links, URL’s are accepted.
5. Project Credits

We try to keep the entry process as efficient as possible.